# An audience-first website design for ICAP students and members > The Institute of Chartered Accountants of Pakistan serves students, members and firms with very different needs. OXEDGE designed a website that sorts them quickly, with clear paths to study resources, CPD courses, technical guidance and news. - Page: https://oxedge.com/work/icap-website-design/ - Markdown: https://oxedge.com/work/icap-website-design.md - Language: en-AE - Type: Case study - Published: 2026-10-14 - Author: Haris Qarni, Founder & Director (https://oxedge.com/about/haris-qarni/) - Client: The Institute of Chartered Accountants of Pakistan (ICAP) · Year: 2023 - Publisher: OXEDGE (Oxedge FZE LLC), digital agency in Dubai, UAE: https://oxedge.com/ - Contact: info@oxedge.com · WhatsApp +971 50 815 3521 · https://oxedge.com/contact/ --- **At a glance** ### ICAP website design, Pakistan - **Client:** The Institute of Chartered Accountants of Pakistan (ICAP), established on 1 July 1961 - **Location:** Pakistan - **What OXEDGE did:** page structure and visual design for desktop, tablet and mobile - **Designed:** 2023 - **Designed for:** CA students, ICAP members and firms looking for technical guidance ## The challenge A professional body's website serves very different people at once. A student wants study resources, fees and forms. A qualified member wants CPD courses and technical guidance. The public and the press want news and proof of standing. On many institute websites, all of this sits in long menus that only insiders understand. ICAP needed a design that sorts these audiences quickly and gives each one a short path to what they came for. ## The approach We organised the site around who is visiting, not around the institute's departments. - **Audience first:** one section speaks to Members and Students side by side, with a separate block and quick links for each group. - **Calm, modern look:** mint and deep green, lime-green icons, white space and a clean sans-serif, so dense technical content stays readable. - **Clear actions:** Sign up and Login in the header, and a Details or Read more link on every card. - **Mobile ready:** Publications, Technical Resources and the Newsroom were laid out for phones. ![ICAP website on a tablet: Members and Students section with Students quick links for study resources, profile, and fees and forms](https://oxedge.com/wp-content/uploads/2025/04/Mockup-2-11.jpg) *Students: study resources, profile, and fees and forms in one block.* ## The solution The design covers the institute's main jobs, from promoting courses to publishing technical guidance. What the design includes: - **Home hero:** a promoted course, "Getting to Learn US Taxation (Individuals)", self-paced CPD for members, with a QR code and a Book a demo button. - **Main menu:** About, How to Do CA, Affiliate, Quality Assurance, Technical Services and APRS Program, with search. - **Who we are:** a short introduction to ICAP with Who We Are and What We Do buttons. - **Insights and Publications:** cards for The Pakistan Accountant and the Newsletter. - **Technical Resources:** a tabbed panel for Code of Ethics, Audit Assurance, Financial Reporting and Technical Opinion. - **Newsroom:** a carousel of news and event stories, each with a tag and a date. - **Recognition and help:** partner logos (IFAC, SAFA, CAPA, Chartered Accountants Worldwide) and a "Do you need help?" banner above a green footer. ![ICAP website on a phone: Insights and Publications with The Pakistan Accountant and Newsletter cards](https://oxedge.com/wp-content/uploads/2025/04/Mockup-3-11.jpg) *Publications, designed for reading on a phone.* ![ICAP website on a phone: Technical Resources tabs, Newsroom carousel, partner logos and green footer](https://oxedge.com/wp-content/uploads/2025/04/Mockup-1-11.jpg) *Technical Resources and Newsroom: guidance and news, one scroll apart.* ## Frequently asked questions ### Who designed the ICAP website? OXEDGE designed the website for the Institute of Chartered Accountants of Pakistan (ICAP) in 2023, including the page structure and the visual design for desktop, tablet and mobile. ### What does the ICAP website design focus on? Getting each visitor to what they need quickly: study resources and fees for students, CPD courses and technical guidance for members, and news and publications for everyone. ### Can OXEDGE build a website for an institute or training body in the UAE? Yes. OXEDGE is a web agency in Dubai and builds websites for schools, colleges, institutes and training centres across the UAE and the wider region, including online applications, Arabic versions and WhatsApp enquiries. See our [education website services in the UAE](https://oxedge.com/school-websites-uae/). **Planning an institute website?** Let's give your students and members a shorter path. Tell us who uses your website, and we'll show you how an audience-first structure could look. 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