# A bold, editorial denim website design for Siddiqsons Garments > Siddiqsons Garments needed a website that sells denim as an attitude, not just a product list. OXEDGE designed it around black-and-white photography, oversized type and simple shopping by fit for men, women and kids. - Page: https://oxedge.com/work/siddiqsons-garments-denim-website/ - Markdown: https://oxedge.com/work/siddiqsons-garments-denim-website.md - Language: en-AE - Type: Case study - Published: 2026-10-14 - Author: Haris Qarni, Founder & Director (https://oxedge.com/about/haris-qarni/) - Client: Siddiqsons Garments · Year: 2024 - Publisher: OXEDGE (Oxedge FZE LLC), digital agency in Dubai, UAE: https://oxedge.com/ - Contact: info@oxedge.com · WhatsApp +971 50 815 3521 · https://oxedge.com/contact/ --- **At a glance** ### Siddiqsons Garments denim website design - **Client:** Siddiqsons Garments, a denim clothing label - **What OXEDGE did:** art direction and UX/UI design for desktop, tablet and mobile - **Designed:** 2024 - **Designed for:** denim buyers browsing men's, women's and kids' ranges, mostly on their phones ## The challenge Most denim looks the same on a product grid: blue jeans on a white background. A garments brand has to give people a reason to care before they start comparing fits and washes. The website also has to serve three audiences, men, women and kids, without turning into a catalogue. The brief was to make the brand feel confident and street-ready, then get shoppers to the right fit quickly. ## The approach We treated the website like a magazine first and a shop second. - **Editorial tone:** short, punchy headlines such as "Rugged", "Raw & Real", "Denim Reimagined" and "Authentic denim, real talk". - **Black and white with one accent:** all photography in monochrome, with red used only for calls to action and key words, so the texture of the denim does the work. - **Oversized, wide type:** heavy extended capitals read like a magazine cover and stay clear on a small screen. - **Simple navigation:** Men, Women, Kids and Contact, with the Siddiqsons Garments name centred in the header. ![Siddiqsons Garments website on a phone: Rugged hero, Authentic Denim section and the Men's Raw & Real banner](https://oxedge.com/wp-content/uploads/2025/04/Mockup-3-16.jpg) *Home page on mobile: one strong message per screen.* ## The solution The home page reads like a lookbook. A full-width hero opens the site, followed by short sections for each range, each with one line of copy and a red Learn More link. What the design includes: - **Hero:** "Rugged. Own the look, break the norms", with the line "Embrace bold elegance with denim daring edge". - **Range sections** for women and men, with large photography and a short brand promise: from the first stitch to your perfect fit. - **Video slot:** a campaign video thumbnail with a play button beside the women's section. - **"Denim Reimagined":** a two-image grid that pairs a portrait with a close-up of the fabric. - **Category pages:** the Men page repeats the "Own the look" line and adds tabs for High Waist, Mid Waist, Straight Leg and Wide Leg. - **Product grid:** six-across product photos with names in small capitals, such as Urban Edge Slim Tapered Jeans. ![Siddiqsons Garments Men page on a desktop monitor: fit tabs for high waist, mid waist, straight leg and wide leg above a row of six jeans](https://oxedge.com/wp-content/uploads/2025/04/Mockup-2-16.jpg) *Men's category: shop by waist and leg fit.* ![Siddiqsons Garments Authentic section on a tablet: black-and-white women's photo, campaign video and a Women link](https://oxedge.com/wp-content/uploads/2025/04/Mockup-1-16.jpg) *Tablet layout: photography and copy side by side.* ## Frequently asked questions ### Who designed the Siddiqsons Garments website? OXEDGE designed the Siddiqsons Garments denim website in 2024, including the art direction, home page, category pages and mobile layout. ### What does the Siddiqsons Garments website focus on? Brand first, then fit. Editorial black-and-white sections build the Rugged, Raw & Real image, and category pages let shoppers pick men's jeans by waist and leg shape. ### Can OXEDGE build a fashion website in the UAE? Yes. OXEDGE is a web agency in Dubai and designs and builds fashion and clothing websites for UAE brands, from lookbook sites to full online stores with Arabic versions, online payments and WhatsApp orders. See our [ecommerce development in Dubai](https://oxedge.com/ecommerce-development-dubai/). **Launching a fashion brand online?** Let's make your collection look as good online as it does in person. Tell us about your brand and your ranges, and we'll show you what a bold, fit-first fashion website could look like. [Start a project](https://oxedge.com/contact/) [Ecommerce in Dubai](https://oxedge.com/ecommerce-development-dubai/)