A student-first website for FPS A Level, Karachi

The challenge

Choosing an A Level college in Karachi is a two-person decision. The student wants a place that feels exciting. The parent wants proof: results, university offers and a school with a track record. Foundation Public School has that track record, but its A Level programme needed its own website, one that spoke to students first without losing the parents.

The brief came down to three jobs: make FPS A Level feel like the most energetic college in town, show the evidence parents look for, and make applying quick enough that a student does it on their phone the same day.

The approach

We started from the decision itself. Students skim on mobile and react to tone and photos. Parents read the numbers and the outcomes. So every key page carries both: a bold headline and real student life for the student, and the facts for the parent right next to it.

• Tone: confident and playful (“Buckle up, students”, “Join the most happening college in town”) instead of formal school language.
• Proof up front: founding year, Cambridge affiliation and alumni numbers as large counters, with university acceptances and high achievers on the home page.
• Mobile first: the hero, programme pages and application were designed for phones before desktop.

The solution

A WordPress site built with Elementor, so the school’s team can post news and events without a developer. The design pairs bold black-and-white photography with halftone textures and strong colour blocks: blue for information, yellow and orange for student life and scholarships.

What the site includes today:

• The Smart Application: an online application that takes under five minutes.
• University acceptance and High Achievers: results and named top students, the proof parents look for.
• The Breadth Curriculum: a page explaining the programme that sits between the liberal arts and STEM.
• Life at FPS: events such as Ignite, the student entrepreneurship conference, and The Awakening escape-room event.
• News and events: admissions dates, interview schedules and parent-teacher meetings in one place.
• Merit scholarships, testimonials and campus facilities for parents comparing colleges.

Frequently asked questions

Who designed and built the FPS A Level website?

OXEDGE designed and built the FPS A Level campus website (alevel.fps.edu.pk) in 2024, from UX research and visual design through to the WordPress build.

What platform does the FPS A Level website use?

WordPress with the Elementor page builder, so the school’s staff can update news, events and admissions information themselves.

Can OXEDGE build a school or college website in the UAE?

Yes. OXEDGE is a web agency in Dubai and builds websites for schools, colleges and training centres across the UAE and the wider region, including online applications, Arabic versions and WhatsApp enquiries. See our school website services.