At a glance
Maa Spices brand website
- Client: Maa Spices, a spice and seasoning brand with English and Arabic packaging
- What OXEDGE did: UX and visual design for desktop, tablet and mobile
- Designed: 2024
- Designed for: home cooks choosing a blend, and anyone checking what is in the pack
The challenge
A spice brand’s website does different work from its shelf. On the shelf, a pack has a second to catch the eye. Online, people want more: what is in this blend, what can I cook with it, and what else is in the range?
Maa’s packs carry English and Arabic, and the range runs from single spices such as black pepper, turmeric and red chilli to seasonings for biryani, kabsa and barbecue. The website had to present the whole family clearly, show the food rather than just the boxes, and give every product enough detail to build trust.
The approach
We designed the site the way people cook: start with the dish, then find the blend.
- Food photography first: dark, textured hero images of spices, herbs and chillies, with an elegant italic serif headline: “A pinch of trust”.
- Two brand colours: Maa red for the wordmark and headings, and deep green for buttons and panels, both taken from the packaging.
- The packs as heroes: five packs lined up on one screen under the headline “Over 40 years in the Kitchen”, so visitors see the range at a glance.
- Handwritten accents: a script “Inspiration” title gives the recipe section a home-kitchen feel next to the cleaner product pages.
The solution
The site works as a product catalogue and a recipe source at the same time.
What the design includes:
- A home page with the brand promise, the product family and an Explore button.
- Product pages, for example Red Chilli Powder, with a pack shot, a short description and tabs for Ingredients and Nutrition.
- “Inspiration: Find quick and easy dishes”, a recipe carousel with dishes such as Biryani and Chicken BBQ.
- Category panels such as Spice Seasonings, listing BBQ Seasoning, Kabsa Rice, Biryani Masala, Chicken Masala, Fish Masala, Chat Masala and Seven Spices.
- Vision & Mission on a patterned green background, next to the brand story.
- A centred-logo header with About Us, Products and Contact Us menus, search and a language switcher.
Frequently asked questions
Who designed the Maa Spices website?
OXEDGE designed the website for Maa Spices in 2024, including the home page, the product pages, the recipe section and the mobile layouts.
What does the Maa Spices website focus on?
The products and the dishes they make. Visitors see the product family, open a product for its ingredients and nutrition, and find recipe ideas such as biryani and chicken BBQ.
Can OXEDGE build a food or consumer brand website in the UAE?
Yes. OXEDGE is a web agency in Dubai and designs websites for food, consumer and retail brands across the UAE, including product catalogues, recipe sections, Arabic versions and online shops. See our web design services in Dubai.
Launching a product range?
Let’s put your whole range on one page, with the recipes next to it.
Tell us about your brand and your products, and we’ll show you a catalogue people actually want to browse.
