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AI & automation · for business websites

Your website answers like your best project manager, and shows the source

A concierge trained on your website and documents. It answers visitors in Arabic and English, shows the page or PDF behind every answer, and sends serious enquiries to WhatsApp or your quote form.

Live demo · ask a question
9:41
S
Answered with a sourceWarranty policy · p. 2 · yesterday 8:14 pm
✓
Quote request from the websiteReem K. · 3,200 sq ft · visit Mon 10:00
The problem

Visitors ask the same questions at 9 pm, and a contact form makes them wait until morning.

Want it now90%

of customers rate an immediate reply as important when they have a service question. 60% say immediate means 10 minutes or less.

HubSpot Research
Already chat with AI51%

of UAE online shoppers already use AI-powered chat tools.

DHL eCommerce Trends Report 2026 (UAE)
Let down by chatbots47%

of UAE consumers say chatbot support has not met their expectations.

ServiceNow Consumer Voice Report 2025

Trust matters too: 72% of customers want to know when they are talking to an AI agent, so the concierge says so in its first line (Salesforce, State of the Connected Customer).

Your team's time

Questions your team stops answering, and the hours that come back.

Move the sliders to your website's numbers.

Chats answered without your team—
Team hours freed a month—
Value of that time—

Estimate only, and every number is yours: chats a month × the share the concierge answers from your content = chats your team no longer handles; × minutes per chat ÷ 60 = hours freed; × hourly cost = the value of that time. Set your own share. For reference, Intercom's published average resolution rate for Fin is 76% (fin.ai); that is the vendor's own figure, so the slider starts lower, at 40%.

Features

A concierge that answers like your team, and admits when it doesn't know.

Sources#1
“Is joinery covered by the warranty?”
Yes, for 12 months from handover, for defects in materials and workmanship.
Warranty policy · p. 2From your documents

Every answer shows its source

Visitors see the page or PDF behind each answer and can open it. Your team can check any answer in one click.

Training#2
✓41 website pages crawled
✓3 PDFs · profile, warranty, guide
✓Synced today at 6:00 am
–Careers pages excluded
You choose what it may use

Trained on your site and documents

We connect your pages and PDFs and re-sync them on a schedule. You decide what it may use and what it must leave out.

Routing#3
Size and area given
2,000 sq ft · Business Bay
Quote form
Asks for a person
Summary goes with the chat
WhatsApp · Lina

Sends serious enquiries to the right place

Visitors ready for a quote get your form, people who want a person continue on WhatsApp, and the chat summary goes with them.

Honesty#4
“Do you build swimming pools?”
I don't have that in Mirage's documents, so I won't guess. Lina can confirm.
Handed to a personLogged to add content

Says “I don't know” instead of guessing

If the answer is not in your content, it says so and passes the chat to your team. Every gap shows up in the dashboard.

How it works

Built around three people. The visitor, your project team and whoever owns the website.

Visitor

Your website, any page, phone or desktop

Asks in their own words, in Arabic or English, gets an answer with its source in seconds, and books a site visit or continues on WhatsApp.

Project team

Team inbox and WhatsApp hand-offs

Gets serious enquiries with a summary of the chat, takes over any conversation, and confirms anything regulatory themselves.

Marketing or owner

Sources, answer review, reports

Chooses the pages and documents it learns from, reviews its answers, fills the gaps, and sees which pages bring quote requests.

01A visitor asks on your office fit-out page at 9 pm. The concierge answers in seconds, in their language.
02It answers from your pages and PDFs only, and shows the source under the answer.
03Serious enquiries get the quote form or continue on WhatsApp, with a summary for your team.
04Anything not in your content goes to a person. It never guesses.
Inside the dashboard

What your team sees behind the chat. Seven screens, tap any one.

TodaySaturday 17 October · Website · Lina
Live
Website chats58+9
With a source51
Quote requests5
To WhatsApp6
Median reply4 s
Quote requests todayFrom the website chat
Site visitVisitorProjectSizeStatus
Mon 10:00Reem K.Office fit-out3,200 sq ftVisit booked
Mon 2:00Arjun P.Clinic fit-out1,800 sq ftVisit booked
Tue 11:00Sophie L.Office fit-out6,000 sq ftVisit booked
—Faisal A.Approvals question2,400 sq ftWhatsApp · Lina
—Omar H.Retail kiosk450 sq ftForm sent
Needs you3
Faisal A. asks about DIFC approval timingRegulatory · on WhatsApp with Lina
“Do you do raised access floors?”Not in your content · add an answer
Sophie L. · 6,000 sq ft in JLTOver 5,000 sq ft · owner alerted
Team today
Lina4/6
Sameer2/5
Where chats started today58 chats by page
Office fit-out19
Case studies12
Home10
Warranty8
Contact5
Clinic fit-out4
Service pages start 3 in 4 chats, the home page only 1 in 6
Conversations9 open · concierge handling 7
AllQuotesApprovalsMine
F
Faisal A.DIFC approvals · 2,400 sq ft
ENYou
R
Reem K.Site visit booked · Mon 10:00
ENBot
ع
Abdullah M.How long for a clinic fit-out?
ARBot
S
Sophie L.Quote form · 6,000 sq ft
ENBot
·
Website visitorWarranty on glass partitions?
ENBot
ن
Noura S.Can you work weekends in a live office?
ARBot
J
James W.Quote form · 1,200 sq ft · Al Quoz
ENBot
A
Arjun P.Site visit booked · Mon 2:00
ENBot
F
Faisal A.+971 50 *** 4417 · English · from /office-fit-out/
We're taking a 2,400 sq ft unit in DIFC. Do you handle the fit-out approvals?
Yes. Our project guide lists the approval steps Mirage handles, including drawings and submissions. Timing depends on the authority and the building, so Lina confirms that for your unit.Project guide · p. 6
Lina took over · concierge paused
Hi Faisal, Lina here. Which building is it? I'll check its fit-out rules and call you on Monday.
Reply as Lina…
SourcesEverything the concierge answers from
Synced 6:00 am
Website pages41
PDF documents3
Coverage88%
Pages excluded4
Website and documents5
Website pages41 pages · nightly
Company profile.pdf24 pages
Warranty policy.pdf6 pages
Project guide.pdf18 pages
Careers, privacy, old blogExcluded
Last syncToday 6:00 am · 2 pages changed: /office-fit-out/ and /warranty/
Answer rulesYou decide
Answer only from these sources
Show the source under every answer
Approvals and permits → a person
Never quote prices or discounts
Say it is an AI assistant first
Use the old blog posts
Coverage by topicShare of questions answered from your content
Timelines96%
Warranty100%
Past projects92%
Materials81%
Approvals64%
After-sales58%
Answer reviewCheck what it said, fill what it could not answer
This weekUnansweredFlagged
Answers312
With a source96%
Rated 👎4
Unanswered3
Latest answersVisitor rating and source
QuestionAnswerSourceRatingStatus
How long for 2,000 sq ft?8–10 weeks on site after approvalsProject guide · p. 4👍Approved
Is joinery under warranty?12 months from handoverWarranty · p. 2👍Approved
Do you work in Abu Dhabi?Dubai and Sharjah onlyProfile · p. 3👎Edited
DIFC approval timing?Lina confirms per buildingProject guide · p. 6—Handed over
Unanswered → add content3
“Do you do raised access floors?”Asked 3 times · add to the services page
“Can you work at night in a live office?”Asked twice · Lina to write an answer
“Do you build swimming pools?”Not a Mirage service · add a polite no
Edited by LinaThursday
BeforeWe work in Dubai and Sharjah only. (Profile p. 3)
After · liveDubai and Sharjah, and Abu Dhabi for spaces over 3,000 sq ft. (Profile p. 3, updated)
New answers on approvals need a review
RoutingWhere each enquiry goes, and when
To quote form5
To WhatsApp6
To email2
RulesChecked on every chat
When the visitor…Goes toHoursOn
Gives size and areaQuote form → SameerAny time
Asks for a personWhatsApp · LinaOffice hours
Asks about approvalsWhatsApp · LinaOffice hours
Space over 5,000 sq ftEmail · Sameer, ownerAny time
Asks about jobsCareers emailAny time
After hoursThe concierge still answers
Offer the quote form and a call-back
Tell visitors when Lina will reply
Alert Lina after 9 pm
Summary sent to LinaFaisal A. · 2,400 sq ft in DIFC · asks how long approvals take · prefers a call on Monday.
Office hoursThe concierge answers 24/7, people reply in these hours
Sat9–2
SunClosed
Mon8:30–6
Tue8:30–6
Wed8:30–6
Thu8:30–6
Fri8:30–6
Quote requestsFrom the chat and the website form
NewVisit bookedQuoted
This week5
Visits booked3
With a person1
Total sq ft13,850
RequestsDemo data
VisitorSpaceAreaMove-inStatus
Sophie L.Trading office · 6,000 sq ftJLTMar 2027Visit Tue 11:00
Reem K.Tech office · 3,200 sq ftBusiness BayJan 2027Visit Mon 10:00
Faisal A.Law office · 2,400 sq ftDIFCFeb 2027With Lina
Arjun P.Dental clinic · 1,800 sq ftJumeirahDec 2026Visit Mon 2:00
Omar H.Juice kiosk · 450 sq ftDowntownNov 2026Form sent
SLSophie L.Trading company · JLT
Size
6,000 sq ft · open plan + 4 rooms
Move-in
March 2027
Started on
/office-fit-out/
Asked about
Timelines, warranty
From chat to quoteFri night
  1. Asked how long 6,000 sq ft takes9:12 pm
  2. Answered · Project guide p. 49:13 pm
  3. Quote form filled in9:15 pm
  4. Over 5,000 sq ft · owner alerted9:15 pm
  5. Site visit with LinaTue 11:00 · booked
ReportsOctober · demo data
WeekMonthQuarter
Chats1,240+14%
Self-resolved71%
Quote requests64
Arabic chats38%
Resolved without a person12 weeks
Climbs each time the team fills a gap
Top questionsMonth
Timelines212
Approvals164
Warranty120
Projects98
Price87
Visitor languageChats
  • English 58%
  • Arabic 38%
  • Mixed 4%
Chats by pageMonth
Office fit-out410
Case studies260
Home215
Warranty160
Contact120
Clinic fit-out75
When visitors ask8 am to 9 pm · darker = more
Sat
Sun
Mon
Tue
Wed
Thu
Fri
810122468

Demo business and demo data.

How it connects

One concierge on your website. Every serious enquiry reaches the right person.

Question + pageAnswers + sourcesChat summarySize · area · move-inLive chats · take-overNew quote requestLead + GA4 event
Your websiteChat on every page
Pages + documentsCrawled pages and PDFs
OXEDGE conciergeIntercom Fin or similar
WhatsApp hand-offLina's number, with a summary
Quote form + visitsForm and site-visit calendar
Team inboxLive chats, take-over
Email + phone alertsNew requests, hand-offs
CRM + analyticsHubSpot or Zoho, GA4
  1. Your websiteChat on every page

    A small chat on every page of your site, on phone and desktop. It knows which page the visitor is on, so the answer starts from that service.

    In
    Questions in Arabic or English
    Knows
    Page, language, device
    Install
    One snippet on most site builders
  2. Pages + documentsCrawled pages and PDFs

    Your site pages are crawled and your PDFs read: company profile, warranty policy, project guide. You choose what it may use and exclude the rest.

    In
    41 pages, 3 PDFs (demo)
    Excluded
    Careers, privacy, old blog
    Sync
    Nightly, or on demand
  3. OXEDGE conciergeIntercom Fin or similar

    The centre. It answers from your content only, names the source, follows your routing rules, and hands anything regulatory or unknown to a person. Built on Intercom Fin or a similar platform, chosen with you.

    Built on
    Intercom Fin or similar
    Never does
    Guesses, prices, legal advice
    Logs
    Every answer with its source
  4. WhatsApp hand-offLina's number, with a summary

    When a visitor wants a person or asks about approvals, the chat continues on WhatsApp with Lina, with a short summary so nobody repeats themselves.

    Out
    Summary, contact, page
    To
    Your team's WhatsApp number
    When
    On request, approvals, big spaces
  5. Quote form + visitsForm and site-visit calendar

    Ready-to-quote visitors fill a three-question form or pick a site-visit time. Both land with your estimator, with the chat attached.

    Asks
    Size, location, move-in date
    Books
    Site visits in your calendar
    Works with
    Google or Microsoft calendar
  6. Team inboxLive chats, take-over

    Your team sees every chat live with the source behind each answer, reviews answers, and takes over any conversation with one click.

    Shows
    Chats, sources, quote requests
    Actions
    Take over, edit an answer, assign
    Devices
    iPad, desktop, any browser
  7. Email + phone alertsNew requests, hand-offs

    New quote requests and hand-offs reach the right person by email and phone notification, with the size, the area and the question asked.

    Shows
    Request, size, area, chat link
    When
    Quote requests, hand-offs, big spaces
    Devices
    Email, iPhone, Android
  8. CRM + analyticsHubSpot or Zoho, GA4

    Each enquiry becomes a lead in your CRM with the chat summary, and GA4 events show which pages bring quote requests.

    Out
    Lead, summary, page, language
    Works with
    HubSpot, Zoho, GA4
    Events
    chat_started, quote_requested
Answers only from your contentSource shown on every answerA person one tap awayWorks with the CRM you have
On the phone

New quote requests reach your team's phone. Visitors chat in the language they type in.

Team alerts · website chat in Arabic · demo data
9:41

Alerts

Mirage · Lina · 4 new
9:42New quote request5,000 sq ft · JLT · move-in FebOpen
9:15Visitor asks for youDIFC approvals · 2,400 sq ftTake
8:31Site visit requestedMon 10:00 · 3,200 sq ft · Business BayConfirm
7:58Not in your content“Raised access floors?”Add
9:41

Two ways to start. Both quoted for your website.

The set-up depends on your pages and documents, the languages, your routing rules and the tools we connect, so every website gets its own quote.

Book a call

Answer.

For websites that get the same questions every day.

  • Trained on your site pages and PDFs
  • Arabic and English answers, around the clock
  • Source shown under every answer
  • WhatsApp hand-off to your team
  • Monthly report: top questions and gaps
Custom quoteSet-up plus monthly support

Answer and convert.

For teams that win work from website enquiries.

  • Everything in Answer.
  • Quote form and site visits, with routing rules
  • CRM sync and GA4 events
  • Answer review for your team
  • Team inbox with one-click take-over
  • Email and phone alerts for new requests
Custom quoteSet-up plus monthly support

Several websites or brands? Ask about one concierge across all of them, with one team inbox.

Founding businesses

The Website Concierge is new. Our first five businesses get the team that built it.

We would rather tell you that than show an invented client list. We run the same set-up on oxedge.com with Intercom Fin: the chat in the corner of this page is it.

5 of 5 places open
  • 30-day pilotRuns on a test page first, then on your live website when you are happy.
  • Set up with youWe load your pages and documents, write the routing rules with you and test the answers in Arabic and English.
  • Direct line to the buildersA WhatsApp group with the OXEDGE team, not a ticket queue.
  • Your requests firstFeatures founding businesses ask for go to the top of the roadmap.
Questions
Built for UAE websites
Personal data

Chats handled under the UAE Personal Data Protection Law, with a retention period you set. Data region chosen with you; we tell you where chats are stored.

Federal Decree-Law 45 of 2021
Only your content

It answers from the pages and documents you approve, and nothing else. No answers from the open web.

A person on request

Any visitor can ask for a person at any time, and regulatory questions always go to your team.

Clear consent

The chat says it is an AI assistant and what it stores before the visitor starts typing.

Is it trained only on my content?

Yes. It reads the website pages and documents you choose, such as your company profile, warranty policy or project guide, and answers only from them. Pages you exclude, like careers, are never used. Every answer shows the page or document it came from.

What if it doesn't know the answer?

It says so. If a question is not covered by your content, it does not guess: it tells the visitor a person will confirm and passes the chat to your team with a summary. Those questions appear in the dashboard so you can add the missing content.

Does it work in Arabic?

Yes. It answers in Arabic, including Gulf dialect, and in English, in the language the visitor writes in. Your documents can be in either language; it still replies in the visitor's language and names the original source.

Can it send people to WhatsApp or a form?

Yes, and you set the rules. For example, a visitor who gives a size and location gets your quote form, and anyone who asks for a person continues on WhatsApp with your team. The chat summary goes with them, so nobody repeats themselves.

Which platform does it use, and who pays for it?

We build it on Intercom Fin or a similar platform, chosen with you. We run the same set-up on oxedge.com with Intercom Fin; the chat in the corner of this page is it. Platform fees are billed by the provider under its own pricing. We set it up, connect it and keep your content up to date.

What does it cost and how long does it take?

Every website is scoped on its pages and documents, the languages, the routing rules and the tools we connect, so we quote per business. A first set-up usually goes live within weeks: we load your content, test the answers with you in Arabic and English, then switch it on.

Read more

Guides behind this product

AI customer support tools in the UAE

Intercom, Zendesk, Freshdesk and others compared on Arabic and WhatsApp.

An Arabic-English chatbot customers use

Grounding, Gulf dialect and when to hand over.

Website, WhatsApp and CRM, connected

How to stop losing leads between your channels.

Next step

See it answer from your own website before you decide anything

Send us your website address and two or three key documents. We set up a demo that answers from them in Arabic and English, with the sources shown.

Contact us
Demo business, demo customers and demo data. Statistics link to their sources.