At a glance
CartSwing online store design
- Client: CartSwing, a multi-category online store
- Location: Pakistan (prices shown in rupees)
- What OXEDGE did: UX and visual design of the home page, category sections, product page and mobile layout
- Designed: 2023
- Designed for: everyday shoppers buying household items, fashion and appliances, often on a phone
The challenge
A general online store has an awkward problem: it sells too much. Someone looking for plasters, pet food or a new microwave should not have to dig through the same long menu. CartSwing’s range runs from mobiles and men’s and women’s fashion to home and kitchen goods, appliances and sports, and the website had to make that range feel small and easy to search.
Price matters just as much. Shoppers compare stores before they buy, so discounts and old prices need to show on every product card, not only on the product page.
The approach
We designed the store around how people shop for everyday things: by need first, by category second.
- Need-based shortcuts: a row of colourful tiles that start with a question (“sos situation?”, “movie night?”, “hungry pets?”, “fused bulb?”, “new parent?”, “mosquito bite?”) and lead straight to the right products.
- Search first: a category dropdown and search bar sit in the yellow header, next to wishlist, cart, account and a phone number for orders.
- Price on every card: rupee prices with the old price struck through, so a deal is clear at a glance.
- Mobile grid: a two-column product grid on phones, with names and prices kept readable.
The solution
The design uses a bright yellow header with the CartSwing logo, white product areas and colour-coded promotion tiles, so the store feels cheerful without getting cluttered. Deep navy category banners break up long pages.
What the design includes:
- Home page promotions: a full-width banner carousel for seasonal offers, such as “New year, new you. Up to 55% off”.
- Department menu: Mobiles & More, Men, Women, Home & Kitchen, Appliances, and Sports & More.
- Category sections: “Electronics & Gadgets” with a product carousel and round shortcuts to sub-categories such as fryers, juicers, microwave ovens and water coolers.
- Product page: image gallery, star rating with vote count, price in PKR, size and colour selectors, quantity, Add to Cart and Add to Favourite, plus tabs for product features.
- Vendor panel: each product page shows the brand or vendor, so the same layout works for a marketplace with several sellers.
- Related products down the side of the product page, to keep people browsing.
Frequently asked questions
Who designed the CartSwing website?
OXEDGE designed the CartSwing online store in 2023: the home page, category sections, product page and the mobile layout.
What does the CartSwing website focus on?
Fast everyday shopping across a large range: need-based shortcuts, clear rupee prices with discounts, and product pages with options, vendor details and related products.
Can OXEDGE build an online store in the UAE?
Yes. OXEDGE is a web agency in Dubai and designs and builds online stores for UAE retailers, from single-brand shops to multi-vendor marketplaces, including Arabic versions, online payments and WhatsApp orders. See our ecommerce development in Dubai.
Planning an online store?
Let’s make your store easy to shop on a phone.
Tell us what you sell, and we’ll show you how a clear, fast online store could look for your customers.
